The ownership economy · SELECTED MOMENT · 0:42
Adopt the technology. Look after the people.
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Ander Etxeberria Otadui describes MONDRAGON’s approach to new technology and supporting colleagues through change.
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Attributed contributors: Ander Etxeberria Otadui. “Adopt the technology. Look after the people..” Ideology vs. Practice in Building the World’s Largest Federation of Cooperatives. ECOSYSTEM Summit, Barcelona, 17 September 2026. Session time 14:34–15:16. https://cs-ecosystem.commonshare.workers.dev/clips/automation-and-people