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Understand the direction, then choose the instruments
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Lela Melon presents her approach to advising companies on sustainability strategy. This excerpt is a recorded argument, not guidance on a particular legal obligation.
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Attributed contributors: Lela Mélon. “Understand the direction, then choose the instruments.” Regulation and the Market for Circularity, Will Europe Lead?. ECOSYSTEM Summit, Barcelona, 18 September 2026. Session time 28:32–29:42. https://cs-ecosystem.commonshare.workers.dev/clips/strategy-before-instruments