SUMMIT & RESEARCHSelect a time to jump to that part of the passage. Speaker changes are approximate.
Digital-only promotion proved insufficient for trust; extension agents and groups support a blended approach.
Attributed contributors: Tetyana Zelenska. “Digital-only promotion proved insufficient for trust; extension agents and groups support a blended approach..” Capital for AI for Agriculture. ECOSYSTEM Summit, Barcelona, 16 September 2026. Session time 23:53–24:55. https://cs-ecosystem.commonshare.workers.dev/evidence/E-6258ddcdb353
Analyst synthesis. The recording establishes that a claim was made. It does not independently establish the claimed effect.
Digital-only promotion proved insufficient for trust; extension agents and groups support a blended approach.
Proposed mechanism: Use existing human intermediaries and peer discussion alongside the app.
Limit: Comparative effectiveness not quantified.
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