EcosystemSUMMIT & RESEARCH
The ownership economy · SELECTED MOMENT · 0:42

Adopt the technology. Look after the people.

0:00 / 0:42
Loading video…
Likely speaker
Ander Etxeberria OtaduiHead of Cooperative Dissemination · MONDRAGON CorporationLinkedIn ↗
Speaker turns in this passage

Select a time to jump to that part of the passage. Speaker changes are approximate.

Ander Etxeberria OtaduiHead of Cooperative Dissemination · MONDRAGON CorporationLinkedIn ↗

MONDRAGON’s Ander Etxeberria Otadui describes training, transfers and supported retirement as responses to automation.

View citation

Attributed contributors: Ander Etxeberria Otadui. “Adopt the technology. Look after the people..” Ideology vs. Practice in Building the World’s Largest Federation of Cooperatives. ECOSYSTEM Summit, Barcelona, 17 September 2026. Session time 14:34–15:16. https://cs-ecosystem.commonshare.workers.dev/moments/automation-and-people

Interpretation and context.

Analyst synthesis. The recording establishes that a claim was made. It does not independently establish the claimed effect.

practitioner account

Automation is treated as necessary for competitive survival rather than something cooperative ownership prevents.

Contributors
Ander Etxeberria OtaduiHead of Cooperative Dissemination · MONDRAGON CorporationLinkedIn ↗
Martin SmithCo-Founder & CEO; Partner, The Ownership Economy · CommonShareLinkedIn ↗

Proposed mechanism: Adopt new technologies to remain competitive.

Limit: No quantified AI impact yet.

practitioner account

The response to automation prioritises training, transfer and supported retirement to protect people.

Contributors
Ander Etxeberria OtaduiHead of Cooperative Dissemination · MONDRAGON CorporationLinkedIn ↗
Martin SmithCo-Founder & CEO; Partner, The Ownership Economy · CommonShareLinkedIn ↗

Proposed mechanism: Redeploy workers within the federation and support transitions.

Conditions: Alternative positions, training resources or retirement eligibility.

Limit: Stated practice and intention; coverage and outcomes not audited.

Where it connects.

Explore the linked codes above to compare related passages.