SUMMIT & RESEARCHSelect a time to jump to that part of the passage. Speaker changes are approximate.
Lela Mélon urges businesses to use verified evidence to rethink their strategy and make sustainability work for their business.
Attributed contributors: Lela Mélon. “Sustainability is business strategy.” Regulation and the Market for Circularity, Will Europe Lead?. ECOSYSTEM Summit, Barcelona, 18 September 2026. Session time 18:42–19:43. https://cs-ecosystem.commonshare.workers.dev/moments/lela-strategy-beyond-compliance
Analyst synthesis. The recording establishes that a claim was made. It does not independently establish the claimed effect.
Businesses are urged to treat sustainability as strategy, using evidence to redesign operations rather than only comply.
Proposed mechanism: Translate identified weaknesses into different business choices.
Limit: Profitability and adaptation outcomes are not guaranteed.
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