SUMMIT & RESEARCHSelect a time to jump to that part of the passage. Speaker changes are approximate.
Drawing on research in southern India, Rachel Coldicutt describes small enterprises building for specific languages, needs and levels of access.
Attributed contributors: Rachel Coldicutt. “Build AI for a context, not for everywhere.” Responsible AI: Ethics, Governance and Practice. ECOSYSTEM Summit, Barcelona, 16 September 2026. Session time 42:45–44:17. https://cs-ecosystem.commonshare.workers.dev/moments/rachel-build-for-context
Analyst synthesis. The recording establishes that a claim was made. It does not independently establish the claimed effect.
Research encounters in southern India illustrate small enterprises building tools for specific multilingual contexts.
Proposed mechanism: Specific intent and local context guide product scope.
Limit: Examples do not prove universal superiority of small models.
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