EcosystemSUMMIT & RESEARCH
AI for development · SELECTED MOMENT · 1:25

The persona method links qualitative sampling to vulnerability segments from demographic and health surveys.

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Caryl FeldackerSenior Program Officer, Data and Technology Adoption, Gender Equality Division · Gates FoundationSpeaking in a personal capacityLinkedIn ↗

The persona method links qualitative sampling to vulnerability segments from demographic and health surveys.

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Attributed contributors: Caryl Feldacker. “The persona method links qualitative sampling to vulnerability segments from demographic and health surveys..” Connected ≠ Ready: Getting to a Ground-Level View of AI Readiness for Women and Vulnerable Populations. ECOSYSTEM Summit, Barcelona, 16 September 2026. Session time 51:10–52:36. https://cs-ecosystem.commonshare.workers.dev/evidence/E-0df18b411700

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method description

The persona method links qualitative sampling to vulnerability segments from demographic and health surveys.

Contributors
Caryl FeldackerSenior Program Officer, Data and Technology Adoption, Gender Equality Division · Gates FoundationSpeaking in a personal capacityLinkedIn ↗

Proposed mechanism: Use prior survey patterns to purposively explore vulnerable groups.

Limit: Purposive qualitative sampling does not become statistically representative by linkage.

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