Digital Green reports women are a minority of active users but at least as active once using the service.
Contributors
Limit: Approximately 35% user share is not population prevalence or evidence of lower interest.
AI for development · SELECTED MOMENT · 2:23
Interest is not the same as access
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The adoption gap starts before installation: devices, data cost and household control.
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Attributed contributors: Tetyana Zelenska. “Interest is not the same as access.” Capital for AI for Agriculture. ECOSYSTEM Summit, Barcelona, 16 September 2026. Session time 28:37–31:01. https://cs-ecosystem.commonshare.workers.dev/moments/entry-is-the-barrier
Interpretation and context.
Analyst synthesis. The recording establishes that a claim was made. It does not independently establish the claimed effect.
Shared phones, installation data costs and confidence can block women’s onboarding despite zero-rated use.
Contributors
Proposed mechanism: Distinguish installation and device access from in-app data cost.
Limit: Reported barriers; no causal decomposition supplied.
Household gatekeeping motivates trusted onboarding and peer networks instead of more advertising alone.
Contributors
Proposed mechanism: Address the entry barrier through human support.
Limit: Not a tested universal solution.