EcosystemSUMMIT & RESEARCH
Trusted commerce · SELECTED MOMENT · 0:50

Certification needs evidence people can see

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Rob ShawHead of Standards and Integrity · PEFC InternationalLinkedIn ↗
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Rob ShawHead of Standards and Integrity · PEFC InternationalLinkedIn ↗

Rob Shaw explains why spreadsheets and manual transfers make it harder to substantiate certification claims—and why saying a system is audited is no longer enough.

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Attributed contributors: Rob Shaw. “Certification needs evidence people can see.” Deep Dive 2: Building Accountability at Institutional Scale. ECOSYSTEM Summit, Barcelona, 18 September 2026. Session time 5:30–6:20. https://cs-ecosystem.commonshare.workers.dev/moments/rob-evidence-behind-certification

Interpretation and context.

Analyst synthesis. The recording establishes that a claim was made. It does not independently establish the claimed effect.

practitioner experience

Manual transfers and spreadsheets limit analysis and the ability to substantiate claims to external critics.

Contributors
Rob ShawHead of Standards and Integrity · PEFC InternationalLinkedIn ↗

Proposed mechanism: Fragmented collection prevents accessible evidence and trend analysis.

Limit: External criticism and trust erosion are reported by the scheme owner.

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