EcosystemSUMMIT & RESEARCH
Trusted commerce · SELECTED MOMENT · 3:23

Who will actually pay farmers for data?

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Martin SmithCo-Founder & CEO; Partner, The Ownership Economy · CommonShareLinkedIn ↗
Chuck RogersAmericas Director, Technical Consulting & Supply Chain Solutions · Bureau Veritas Consumer Products ServicesLinkedIn ↗

An objection is followed by proposals on bargaining power and audit savings—not evidence of payment.

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Attributed contributors: Martin Smith; Chuck Rogers. “Who will actually pay farmers for data?.” Multi-stakeholder, Sovereign, Agentic Workflows / Data Models, Evidence, and Verification. ECOSYSTEM Summit, Barcelona, 18 September 2026. Session time 36:34–39:58. https://cs-ecosystem.commonshare.workers.dev/moments/who-will-pay-farmers

Interpretation and context.

Analyst synthesis. The recording establishes that a claim was made. It does not independently establish the claimed effect.

objection

An audience member asks who would voluntarily pay farmers for data when buyers currently resist higher producer payments.

Contributors
Unidentified audience participant

Proposed mechanism: Challenges the assumed willingness to pay.

Limit: Claims about a named standard’s adoption are unverified; question is not proof no buyer exists.

proposal

Martin acknowledges free data extraction and proposes platform choices linked to legal policies.

Contributors
Martin SmithCo-Founder & CEO; Partner, The Ownership Economy · CommonShareLinkedIn ↗

Proposed mechanism: Give suppliers intelligible rights and options over data exchange.

Conditions: Interoperable platforms, legal policies and viable choice.

Limit: No enforced rights or resulting payments shown.

proposal

Common architecture and standard requirements are proposed to strengthen producers’ negotiating power.

Contributors
Martin SmithCo-Founder & CEO; Partner, The Ownership Economy · CommonShareLinkedIn ↗

Proposed mechanism: Coordinate competitors and standard setters around protective exchange rules.

Conditions: Sufficient collective market power and participation.

Limit: Named external example unverified; mechanism remains conditional.

proposal

Chuck proposes redirecting savings from duplicate audits toward the supply chain.

Contributors
Martin SmithCo-Founder & CEO; Partner, The Ownership Economy · CommonShareLinkedIn ↗
Chuck RogersAmericas Director, Technical Consulting & Supply Chain Solutions · Bureau Veritas Consumer Products ServicesLinkedIn ↗

Proposed mechanism: Capture reduced verification costs and redistribute them.

Conditions: Savings realised and allocation rules favour suppliers.

Limit: Neither amount nor redistribution commitment is demonstrated.

Where it connects.